Alex Mur is an entrepreneur, producer, cameraman and actor in the film industry, passionate about photography and storytelling. He was trained by NTD Television's New York headquarters and has worked closely with a number of directors and producers. He helped them brainstorm, produce, film and develop TV series, documentaries and short films. He has good communication and negotiation skills and knows how to handle different situations on set and behind the scenes. He works as the CEO of Switzerland-based Ginevra Film.